For a long time I’ve wanted to create an image to promote green technology. It ties into my interest in peak oil theory, resource depletion, and sustainability. I wasn’t sure what image to use, but then it came to me like an illuminated light bulb. The light bulb is used to signify the “ah-ha!” or Eureka! moment when an idea or solution is realized. Why not use a compact florescent bulb as a play on the traditional light bulb? In keeping the image simple and direct, I chose to use a black silhouette of a man’s head. It must be one of my influences, French poster artist Jean Carlu, emerging from my subconscious.
Later I was informed that compact florescent bulbs, although more efficient than traditional bulbs, actually contain toxic chemicals. Perhaps they are not as green as once believed. Oh well, toxic or not, the image still communicates the message of efficient solutions to the use of the earth’s limited resources.